Creative Strategist

Job description

WHY DONUT STUDIOS? At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast. We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose. What You'll Do Own Creative Strategy for Enterprise B2B Campaigns Lead the creative strategy for Amazon Web Services, translating complex business priorities into clear, insight-driven creative direction across paid social, display, video, and other digital channels. Develop scalable concepts that align with business objectives while engaging technical and executive audiences. Lead and Develop the Creative Strategy Team Manage and mentor the account's Creative Strategists, providing direction, coaching, and thoughtful feedback to ensure consistently high-quality work. Foster a collaborative environment that elevates creative thinking and execution across the team. Shape Creative Direction from Brief to Execution Develop and refine creative briefs that provide clear strategic direction for design, motion, video, and copy teams. Ensure every concept aligns with AWS brand standards while supporting campaign goals across the full B2B customer journey. Partner Cross-Functionally to Deliver Integrated Campaigns Collaborate closely with Content Strategists, copywriters, designers, motion artists, and production teams to create cohesive campaigns across awareness, consideration, and conversion. Ensure messaging and creative remain aligned across channels, formats, and audience segments. Drive Creative Testing and Performance Optimization Develop testing frameworks tailored to technical and executive buyer audiences, using campaign performance insights to refine messaging, creative approaches, and